4 Tips to Optimize Agile Marketing [#AgileTips #OptimizeAgile #AgileMarketing]

4 Tips to Optimize Agile Marketing [#AgileTips #OptimizeAgile #AgileMarketing]

1. Keep the creativity flowing
2. Provide different input for different outcomes
3. Have a curious team to make Agile adoption easier
4. Be agile: do not over-plan

1. Keep the creativity flowing
You can be more creative in a systematic way, rather than wait for flashes of genius.

2. Provide different input for different outcomes
When we think about what is at the edge of possibility, we begin to expand our thinking and eliminate time-wasters such as long meetings.

Challenging the methodology of idea adoption, Agile teams use ‘sprints’.

3. Have a curious team to make Agile adoption easier
Agile works best with an accomplished, driven and curious team. There is a high level of autonomy involved as one needs to roll with the production quickly.

4. Be Agile: do not over-plan
Be ambitious but do not plan too far in advance. The aim is to have a largely autonomous team who can run with the ball and be self-governing. For this to happen, the team needs to work closely with internal and external people involved.

Four tips to optimise Agile marketing:
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